The Bachelor of Arts in Tourism Studies (BATS) is a three-year undergraduate program designed to provide students with comprehensive knowledge of the tourism and hospitality industry. The program covers tourism development, tourism marketing, cultural heritage, environmental sustainability, airport handling, human resource development, and entrepreneurship in tourism.

This course equips students with both theoretical understanding and practical insights into the dynamic tourism sector. It emphasizes the relationship between tourism, culture, environment, and economic development, preparing students for careers in travel management, hospitality services, tourism marketing, and related industries.

Job Opportunities

Graduates of the BA in Tourism Studies (BATS) can pursue careers in travel agencies, tour operations, airlines, airport management, hospitality industry, event management, and tourism marketing firms. Opportunities also exist in tourism boards, cultural organizations, cruise lines, and international travel companies. The program prepares students for roles in tourism planning, destination management, customer service, and travel consultancy. Students may further pursue higher studies in Tourism Management, Hospitality Management, MBA in Tourism, or related fields, leading to leadership roles in the global tourism and hospitality sector.